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Our history

A passionate team at your service!

YY Vertical

Founded in 2013 and world-famous for its belay goggles, the YY Vertical brand has since developed other well-thought-out climbing products to enable the climbing community to better experience their sport.

Almost 10 years later, we're proud to announce that we've succeeded in makingYY Vertical a well-known and recognized climbing brand.

We'd like to take this opportunity to introduceYY Vertical 's new slogan and positioning: Smart Products for Vertical Sports.

Designed with passion

Our mission is simple: to provide well-thought-out solutions for a better sporting experience. Our passion and proximity to the climbing community enable us to create specially adapted products that will optimize your climbing experience.

YY Vertical supports climbers throughout their career, as well as all those who take part in hill-climbing activities, by developing intelligent products to help them enjoy their sport more fully.

Our values

Proximity

Engaging with the climbing community to create smart, innovative products based on observation and optimization.

Passion

Giving 100% to providing original solutions for sportsmen and women.

Kindness

Supporting sportsmen and women in all aspects of their sporting activities, to help them live their sport to the full.

Why the name YY Vertical ?

The first "Y" echoes the name of the company's founder "Yang", and the second refers to the company's location: Grenoble. The city lies in the middle of three valleys: Chartreuse, Belledonne and Vercors. If you take a look at the map, you can see that these valleys form a "Y".