Our values
To best meet our commitments, we rely on 3 major values: proximity, passion, and kindness.
Proximity
We are involved with the community to create well-thought-out products based on observation and optimization.
Passion
Give 100% to provide original solutions to athletes.
Kindness
Support athletes throughout their practice to better experience their sport.
Our engagements
As part of our CSR policy, we have set ourselves 7 objectives for 2027
Eco-design is more than a buzzword: it is a mission. We aim to offer smart and accessible products, designed with respect. To do this, we have established an eco-design charter, a guide for more sustainable creations. Our packaging? On the road to zero plastic. And because sustainability must rhyme with quality, we work to extend the life of our products.
Affirming kindness at the heart of our activity and putting people at the center of all our initiatives are part of our ambitions. We are committed to creating a work environment where well-being and respect are priorities. Our efforts are not limited to our employees: we also aspire to be a reliable partner for our customers. Whether through dedicated training or transparent customer support, our goal is clear: place people at the center of everything we do.
Transparency and accountability guide our communication. This is why we have created dedicated CSR governance, with an internal steering committee. Some actions have already been taken, such as taking a leadership role in safety, providing advice and recommendations for the safe use of our products. By 2027 this will also result in the enhancement of traceability, by offering our customers a clear vision of the provenance and certifications of our raw materials.
We believe in the power of local. Whether by identifying local partners, partnering with area athletes or professionals, or supporting regional initiatives, each action is a step toward a deeper commitment to our community. If we are based today in the Grésivaudan valley, it is to respond
our ambition to create employment opportunities in French rural areas, thus contributing to revitalizing the local territory. This local commitment is not a simple initiative, it is a conviction.
We aspire to see every product, no matter how imperfect, shine in a new light. In our quest for a sustainable future, we see beauty and value in every scratch, every imperfection. Rather than letting these products go to waste, we transform them into upcycled products, finding new uses for what was once considered waste. Our VerticalBrushes? They come directly from verticalboard scraps.
And for these products which have slight aesthetic defects? Our wish is to develop an online platform to give them a second life. Our vision does not stop there. We actively seek partners who share our passion for bringing materials back to life, ensuring that every product, whether defective or at the end of its life, finds a new path.
We are not only aiming for efficiency, but also reducing our carbon footprint. How ? By perfecting our packaging so that it best fits our products, by establishing rigorous criteria for our transport, and by anticipating our needs to favor more ecological solutions such as rail transport. Our commitment does not stop there. Our long-term objective is to prioritize geographic proximity in our sourcing, and thus bring our suppliers closer together to minimize distances.
We are resolutely committed to reducing our waste because we see a future where each waste finds a new purpose. We are actively engaged in careful analysis of our waste, seeking innovative ways to reduce it. Our employees are at the heart of this effort, armed with best sorting practices. Our ambition does not stop there: we are considering going plastic-free. To achieve this, our current packaging is under rigorous review, with a clear objective of replacing it with sustainable alternatives. And our boxes? We value them, reuse them, and even transform them for other needs.
