Read Présences magazine's article on YY Vertical's outstanding performance.

Présences, Isère's business news magazine, talks about YY Vertical, its growth and its ability to innovate in the climbing industry.

[...] "We are reaping the rewards of our close relationship with the climbing community worldwide, which enables us to develop prototypes based on needs and to test them. YY Vertical now offers well-thought-out products in five main families, forwarm-up, training, climbing itself, recovery and the climbing universe. These reasons, combined with an effective multi-channel distribution strategy, have lifted us to a level of growth that we have managed to maintain into 2023".

As journalist Richard Gonzalez explains in this article, YY Vertical owes its success to the proximity it has established with the climbing community. This proximity was born from the brand's launch in 2013, with the flagship product -and still leader today- that is the belaying goggle.

For future projects, we will continue to push the development of innovative products through our R&D department, without losing sight of our community positioning!

Read the full article here: https://www.presences-grenoble.fr/actualites-classement-de-l-annee-grenoble/trophee-sport-et-montagne-yy-vertical-toujours-plus-haut