YY Vertical in SPORTéco
- 3 min reading
- Press
Read the press article about YY Vertical in SPORTéco
SPORTéco talks about the YY Vertical brand and its new positioning in the latest special "climbing" issue of September 2023.
With its new positioning and 5 product families (Warm Up, Train, Climb, Recover and Climbing World), YY Vertical is asserting its place in the world of vertical climbing. The concept presented at OutDoor by Ispo and Next Summer is both coherent and appealing.
As journalist Yohan Finkel explains in this article, since the start of 2023, YY Vertical has developed its brand positioning and strengthened its commitment to support climbers, by clearly defining 5 product families.
In addition to this, YY Vertical is seeking to reach all vertical sports enthusiasts (climbing, trail, mountain biking, hiking, etc.) through its "recovery" family.
Known for our climbing goggles, a product we launched and democratized in the climbing world in 2013, we have since developed other well-thought-out products to improve climbers' daily lives.
What's new?
New
Baguette Evo
nomadic training hangboard with 12 grips and Turn & Pull system
64.90 €
New
Warm Up Band
Linear resistance latex warm-up band
From 9.90 €
New
Warm Up Egg
Warm-up and rehabilitation ball for fingers
7.90 €
New
Yeti chalk bag
Animal chalk bags
27.90 €
New
27.90 €
New
Shark chalk bag
Animal chalk bags
27.90 €
